Diet Dew ads

PepsiCo. is refocusing on its business. They're increasing the budget by $500 million. The first chunk of cash has gone towards the Diet Mt. Dew brand. Diet Mt. Dew has a new marketing manager with a new tagline and has a NASCAR partnership. The new tagline is "Yeah, it tastes that good." http://www.forbes.com/sites/abrambrown/2012/03/05/pepsis-comeback-starts-with-diet-dews-new-ads-and-nascar/